Casa Pablo — Restaurant Operations & Digital Setup
A pre-launch digital infrastructure and operations setup for a new restaurant business in Birmingham, combining administrative compliance, brand identity, menu graphic design, and a complete online ordering system with automated customer delivery communications.
Project Overview
Casa Pablo is a restaurant business in Birmingham currently preparing to open. I worked closely with the business owner to coordinate administrative preparations, establish the visual identity, design the menu, and implement the website, ordering system, and automated delivery tracking.
Administrative & Operational Support
- Regulatory Setup: Assisted the owner with documentation, council applications, and correspondence related to setting up the business premises and preparing for relevant health and safety inspections.
- Platform Assessment: Evaluated restaurant e-commerce and point-of-sale platforms against project budget, required feature sets, and implementation timeline, selecting Wix as the best fit for speed and customisation.
Brand Identity & Website Development
- Developed the complete visual identity and brand assets.
- Designed the graphic layout and typography for the physical and digital menus (dish selection handled by the culinary team).
- Built and published the customer-facing website on Wix with mobile-optimized ordering: Visit Casa Pablo.
Ordering & Automated Delivery Integration
To eliminate manual dispatch notifications and coordinate fulfillment seamlessly:
- Wix & Shipday Connection: Configured native integrations connecting website online orders directly with the Shipday delivery management dashboard.
- Make Automation Scenario: Built a custom workflow in Make that captures real-time order data from Shipday.
- Branded Notifications via Zoho Mail: The Make scenario generates and sends a responsive HTML email from the restaurant’s domain. Each email dynamically includes the customer’s name, order ID, items, and a unique live tracking link.
Testing & Outcome
- Conducted end-to-end testing from customer order placement on Wix to automatic dispatch logging and receipt of the branded tracking email.
- The workflow operated reliably and error-free throughout testing.
- The business is currently awaiting opening following final kitchen extraction installations.
Technical Stack
- Platform: Wix eCommerce
- Delivery Management: Shipday
- Automation Engine: Make (Integromat)
- Email Infrastructure: Zoho Mail API
- Live Site: martingallegopablo.wixsite.com/casa-pablo
